A woman in a white dress and wide-brimmed hat sits on a rock at the beach, with rocky cliffs in the background.
Black and white photo of a person’s back, shoulder, and arm. The person is partially turned away, with visible skin and dark shorts.
Black and white photo of a woman lying down with her arm over her eyes, sunlight casting shadows on her face.

Photographing the feeling of brands, their communities, and their stories.

Your brand story is unique, and it deserves to be told in a way that’s authentic, meaningful, and personal. Specialising in branding photography, I work with independent brands and small businesses that prioritise ethical practices, community, and connection. From creative concepts and styling to capturing the essence of your brand in every shot, my approach ensures your visuals reflect not only what you do but who you are.

Whether you’re looking for portraits, lifestyle shots, or behind-the-scenes moments, I focus on narratives that connect with your audience. With a blended editorial-reportage style and a keen eye for detail, I create images that are alive with personality and designed to resonate.

Let’s work together to bring your vision to life and create imagery that feels as real and meaningful as your brand. Get in touch below.

A red bikini with small yellow flowers, a black film camera, and a poolside edge with blue water in the background.
A man wearing a wide-brimmed hat, black sunglasses, and a cigarette in his mouth.
A woman in a black one-piece swimsuit standing outdoors with arms raised, against a cloudy sky background.
Two women with long hair, one with blonde and one with red hair, are near a body of water, embracing and holding each other.
A woman with blonde hair sitting on a rocky shoreline next to a body of water, with a steep, forested hill in the background.
Three women in black swimsuits standing on rocks by the water, holding drinks, with one woman in the background taking a photo or video, during what appears to be a casual outdoor gathering.
Close-up of a person's knee and thigh wearing striped leggings with black and white horizontal lines, with a shadow cast on the skin.
A woman with long, straight brunette hair, looking over her shoulder with her face partially turned, against a dark background.
A woman with long hair sitting on rocks by the ocean during sunset.
Two women in white outfits laughing and holding hands against a red background.
Two hands, one with fingers extended and the other with fingers curled, forming a gesture against a red background.
Person in white athletic shorts and sneakers performing a fitness move on a red background.
A person's hand gently pressing on their thigh against a red background, with the person wearing white shorts.
A person performs a yoga pose with one leg extended back and one arm supporting them on a surface, wearing red athletic shorts, against a plain neutral background.
A woman wearing a white dress, sitting on the floor with her legs crossed and one arm behind her head, against a plain white background.
Three women in colorful workout clothes posing together in a studio setting with a plain background.
A woman with light brown hair sits on the floor, wearing a gray sports bra, white shorts, and white leg warmers, adjusting her leg warmers.
A woman practicing yoga on a space-themed yoga mat, using bricks to support her pose in a sunlit room.
A yoga class in a wooden-paneled studio, with students sitting on mats and a instructor leading the session, all participating in a seated pose with hands raised.
People participating in a yoga class, stretching their legs on yoga mats with wooden blocks and a water bottle nearby, in a room with wooden walls.
Person performing a yoga pose in front of a large window with sheer curtains.
People sitting on the floor, participating in a tea ceremony, with one person pouring tea from a teapot into a cup held by another person. Coffee and a jar of iced coffee or tea are visible.
People practicing yoga on mats in a studio, performing side stretches with arms extended.
Yoga mats and towels placed on the floor near a brick wall and a window with sheer curtains, allowing natural light into the room.
A woman practicing yoga with a man in a dark studio with brick walls, performing a pose together on a yoga mat.
Shelves with folded mats and small bottles, with sunlight casting shadows.
A woman with long red hair standing outdoors near water, wearing a cream knit sweater, gazing at the camera with a relaxed expression.
A woman standing outdoors with wind blowing her hair, wearing a light tank top and high-waisted pants, with blurred flowers in the foreground and a clear blue sky in the background.
Close-up of a woman adjusting a large hoop earring in her ear, black-and-white photo.
A woman standing outdoors with arms raised behind her head, wearing a beige cardigan over a striped shirt, with a landscape background in warm sunlight.
Person with long hair raising their arms against a clear sky.
A black-and-white photo of a woman from the side with her arms crossed, wearing a sleeveless top and dark shorts.
A woman in a white dress and a large straw hat stands on the beach during sunset with the ocean in the background.
A woman with long hair sitting on large rocks by the sea, with clear blue sky overhead.
A woman with red hair and fair skin wearing a white lace bralette and black pants stands against a dark stone background.
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  • This was our second time working with Sarah; the photos she delivered were beyond our wildest dreams.

    “This was a really important shoot for us as these photos would feature on the website and socials for our new wellness studio. From the booking stage Sarah really took the time to understand our vision, branding and aesthetic. Her communication is impeccable and she’s one of the most professional people we’ve ever worked with. Our photos perfectly capture our brand and our personalities as teachers. I truly believe Sarah’s work has played a massive role on how we’ve been able to reach our target clients and visually communicate our brand values. Sarah’s work is an asset to anyone building a brand and although this was our second time working with her it will not be the last I’m sure.” Vera Powles, Founder, We Rise

  • We really felt like she became an extension of our business, truly understanding and capturing our brand beautifully.

    “We worked with Sarah on some brand photography for a local editorial piece earlier this year. The work that she did for us far exceeded our expectation and we really felt like she became an extension of our business, truly understanding and capturing our brand beautifully.” - Andrea Beattie, Owner, Zenote Handmade

  • She worked with me so diligently on my vision.

    “Sarah Jean did my branding photography for my Hot Yoga/Pilates studio and honestly they are better than I imagined. She worked with me so diligently on my vision and even on shoot day she tried so many things to achieve the best photos. She also made us so comfortable. Unreal.” - Bailey Bertucelli, Owner, The 108 Studio

  • The whole process was professional but relaxed and she delivered an amazing set of images

    “I had a great experience using Sarah’s service for brand photography. The whole process was professional but relaxed and she delivered an amazing set of images with lovely light and texture ✨👌 highly recommend for any business wanting beautiful, authentic shots.” - Marianne Butler

  • Sarah's talent behind the lens is truly exceptional. She has a unique ability to capture not just moments, but emotions, turning each photograph into a work of art.

    “We had the pleasure of working with Sarah Jean as the photographer for our Christmas party at the Boilershop in Newcastle, and we couldn't be more thrilled with the results! Sarah's talent behind the lens is truly exceptional—she captures not just moments, but emotions, turning each photograph into a work of art. From candid shots that encapsulated the joy of the festivities to beautifully composed group photos, her attention to detail and creative eye shone through. Beyond her skill, Sarah’s professionalism and friendly demeanor made the experience enjoyable for everyone. Highly recommended!” - Erin Ruddy, Accenture

  • I would absolutely recommend Sarah’s photography to everyone and anyone wanting to capture meaningful, honest and just utterly stunning photos.

    “I was quite nervous about being photographed, but I trusted Sarah's eye and she made the whole thing feel as natural as if it was just us messing about along the water. It was a really beautiful experience. I would absolutely recommend Sarah’s photography to everyone and anyone wanting to capture meaningful, honest and just utterly stunning photos.” - Emily Whiteford, The Shoreline Studio

  • Sarah was an absolute dream from start to finish.

    “She photographed one of my yoga classes followed by our sea dip & sauna. The photos capture more than a moment in time, they capture a feeling. The entire process was extremely professional and discrete. Yoga photographs can be awkward as you don't want the class to be disturbed, but I honestly wouldn't have known she was there; she moved like a ninja. Sarah made sure that everyone was comfortable throughout the morning. All my students were were blown away by the final photos and extremely complimentary of Sarah on a personal level too. Just a lovely person to spend the morning with. I can't thank Sarah enough for bringing that extra little bit of joy into our class!” - Amy Lutton, Owner, Roots Yoga